tag:blogger.com,1999:blog-4079934161985715000.post2351777329521280850..comments2023-07-23T17:04:05.956+02:00Comments on The frog that jumped out: What's in a meme? Why climate change doesn't go viralUgo Bardihttp://www.blogger.com/profile/18231859786466899924noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-4079934161985715000.post-48467841350947856982013-07-22T23:31:25.370+02:002013-07-22T23:31:25.370+02:00So far, most of the focus in the climate battle ha...So far, most of the focus in the climate battle has been on influencing key politicians and writing letters to the editor. If we want media coverage, perhaps more focus should be on solid celebrity endorsements?<br /><br />The media loves to cover people. The recent Snowden stories are a classic example. His actual revelations have amounted to less than one-tenth of the news stories. If the royal family tucked their baby into a crib below a mobile of the world burning, it would inspire media coverage. If Jay-Z personally held a street protest over environmental justice, it would get covered.<br /><br />Let's be honest. The media gets quickly bored of interesting, dynamic stories about the proper role of government, an eternal state of war, or the proper balance of liberty and security with the presence of universal wiretapping. They suck at their jobs. What they're good at is celebrity gossip. It keeps people feeling happy and secure to hear the ongoing saga of celebrities and it doesn't offend media sponsors.<br /><br />Celebrities like Michael Crichton, Republican politicians, and that guy who founded the Weather Channel are some of the main reasons why so many Americans still disbelieve climate change. It works.Colinhttps://www.blogger.com/profile/09182558493263137829noreply@blogger.comtag:blogger.com,1999:blog-4079934161985715000.post-6243871453269772602013-07-22T06:30:09.694+02:002013-07-22T06:30:09.694+02:00"So, how can we convince the media to do a be..."So, how can we convince the media to do a better job? Ideas, anyone?"<br /><br />A pretty hard act to pull off I would say. <br /><br />Most print and TV media is owned by private corporations and some is "public" and is owned by states / governments. So their organizational hierarchies (the front line journalists, the desk editors, the managing editor, the management team, the CEO) and their board of directors and their external private sector and government stakeholders (never further than a phone call away for the board and the CEO) are going to subtly or not so subtly promote content and style and "narratives" and "framing" and "bounding" that they see as being in their own interests. There is little that I think can be done other than to appeal to the personal integrity and courage of the few in the preceding hierarchy that actually have any. <br /><br />Moreover the various media organizations and outlets also form an overall loosely integrated "media system" that plays an overall political role in maintaining the current neoliberal market capitalism model globally and nationally. And that model is also supported by the economics profession and by all of those academics who are tacit or explicit advocates of TINA. (there is no alternative). <br /><br />Hence the great difficulties in getting anything to change regarding improved coverage and reporting regarding either climate change, limits to growth, peak resources and also regarding working towards a more socially equitable and just human society. <br /><br />And "sorry for the optimism" .....<br /><br /><br /><br /><br /><br /><br />Max12345https://www.blogger.com/profile/12365889922647112795noreply@blogger.comtag:blogger.com,1999:blog-4079934161985715000.post-63667463785271136272013-07-20T19:34:09.686+02:002013-07-20T19:34:09.686+02:00This comment has been removed by the author.Max12345https://www.blogger.com/profile/12365889922647112795noreply@blogger.comtag:blogger.com,1999:blog-4079934161985715000.post-32725338794138449722013-07-19T21:10:30.824+02:002013-07-19T21:10:30.824+02:00Ugo,
the only green that media understand and wo...Ugo, <br />the only green that media understand and work for is the dollar’s one, and this is correct not only for them of course, in facts practically more or less this is thru for all of us. <br />And is not the dollar’s fault, the problem and the solutions lays in the hands of very limited number of people. If I would have to bet, I would say that the the most important of them that really counts would fit in a single luxurious yacht, without even taking in consideration their great number of servants, politicians, top managers etc… whom are only operative staff, no one of the public personalities is a real decision maker.<br />Now then knowing what is the problem, you are asking what is the solution? <br />I would say that first thing you should do is understand what is causing the problem and provided you know this also already, you should understand then who is controlling it, being aware that they are never appearing in public and they working only in the dark.<br />You may say I’m a dreamer….but I’m not the only one…(J. Lennon)<br />Giovanni<br /> Anonymousnoreply@blogger.com