Sunday, April 28, 2013
Welcome to the boiling frog blog
Posted by Ugo Bardi
This is a blog dedicated to communication in climate change.
We are a group of concerned people who believe that the science of climate may not be completely settled, but that the risks involved with climate change are clear enough. It is time to act.
Acting on climate is no trivial matter: humankind is facing a tremendous barrier made of apathy, ignorance and fear that, so far, has blocked or slowed down action. So, our first objective as human beings is of communicating the urgency of the situation. Only after we have reached a global consensus that climate change is a priority issue, it will be possible to act on it effectively.
So, far, the task of communicating the climate problem has not been successful because most concerned people are not trained in the art and the science of communication. That has resulted in an incredible number of mistakes which often have backfired. We need to do way better.
This is what we want to discuss in this blog. We need to learn how to communicate. It means to learn how to tell the truth on climate in a way that doesn't scare people but, on the contrary, stimulates them to action. It is possible, but we need to do it right.
We chose the image of the boiling frog as a reminder of the human situation on planet Earth. We hope it is to be intended as meaning that we are (or should be) more intelligent than frogs. We can still jump out!