This 2007 video by Greg Craven has been viewed by more than five million people. Touted as the "rational response to the climate change debate" (see also Craven's book), it has been seen as an important milestone on diffusing the right climate message. So much that it gained a dedicated post in the denialist blog "WUWT"
In some respects, there is no doubt that Craven's argument is effective. Show the alternatives, discuss them, then come to a conclusion on purely rational grounds. It is the Aristotelic approach; it is speaking in syllogisms.
But there are problems with this video. For one thing, in the Youtube page where it appears, about one third of viewers pressed the "don't like" button. And, if you look at the more than 40 thousand comments, you'll notice that many, perhaps the majority, are rabidly denying the human role on climate change, or even its existence.
So, it seems that the video preaches to the believer but that it doesn't budge the unbeliever. That doesn't meant that the clip is not well done, nor that it has had no impact. But, six years after its first appearance, we can see that the debate is way too complex, harsh, difficult, and emotional to be winnable by a "rational response".
It is a debate that cuts through our very essence as human beings. Syllogisms may affect our brain cortex, but are not enough to change the way our deep brain works. We need much more than syllogisms to win this battle.
Or so I see it. What do you think?