The frog that jumped out: Frog

Strategies of Communication on Climate Change

Showing posts with label Frog. Show all posts

Thursday, July 25, 2013

Experimenting with frogs

Posted by Ugo Bardi

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Labels: climate communication, Frog, scientists at 3:47 PM

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The little frog that could

You know the story of the boiled frog: it says that if you heat up the water slowly, the frog will not jump out of the pot because it can't perceive the gradual increase of the temperature of the water.

We humans need to jump out of our planetary pot before it is too late. We can still do that, but we must be able to communicate the urgency of the situation. In this attempt, we discovered that just telling the truth is not enough. We must develop effective strategies of communication.

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