The frog that jumped out: advertising

Strategies of Communication on Climate Change

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Tuesday, October 8, 2013

You never actually own the Earth. You merely take care of it for the next generation

Posted by Ugo Bardi

The positive power of advertising. (h/t Ljljana Rodic-Wiersma)

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Labels: advertising, communication, earth at 12:20 PM

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The little frog that could

You know the story of the boiled frog: it says that if you heat up the water slowly, the frog will not jump out of the pot because it can't perceive the gradual increase of the temperature of the water.

We humans need to jump out of our planetary pot before it is too late. We can still do that, but we must be able to communicate the urgency of the situation. In this attempt, we discovered that just telling the truth is not enough. We must develop effective strategies of communication.

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