The curse of flame wars

From ZeroHedge

Why Trolls Start Flame Wars: Swearing and Name-Calling Shut Down the Ability to Think and Focus

Submitted by George Washington on 02/25/2014 11:53 -0500

Share

Psychological studies show that swearing and name-calling in Internet discussions shut down our ability to think. 2 professors of science communication at the University of Wisconsin, Madison - Dominique Brossard and Dietram A. Scheufele - wrote in the New York Times last year:

In a study published online last month in The Journal of Computer-Mediated Communication, we and three colleagues report on an experiment designed to measure what one might call “the nasty effect.”

We asked 1,183 participants to carefully read a news post on a fictitious blog, explaining the potential risks and benefits of a new technology product called nanosilver. These infinitesimal silver particles, tinier than 100-billionths of a meter in any dimension, have several potential benefits (like antibacterial properties) and risks (like water contamination), the online article reported.

Then we had participants read comments on the post, supposedly from other readers, and respond to questions regarding the content of the article itself.

Half of our sample was exposed to civil reader comments and the other half to rude ones — though the actual content, length and intensity of the comments, which varied from being supportive of the new technology to being wary of the risks, were consistent across both groups. The only difference was that the rude ones contained epithets or curse words, as in: “If you don’t see the benefits of using nanotechnology in these kinds of products, you’re an idiot” and “You’re stupid if you’re not thinking of the risks for the fish and other plants and animals in water tainted with silver.”

The results were both surprising and disturbing. Uncivil comments not only polarized readers, but they often changed a participant’s interpretation of the news story itself.

In the civil group, those who initially did or did not support the technology — whom we identified with preliminary survey questions — continued to feel the same way after reading the comments. Those exposed to rude comments, however, ended up with a much more polarized understanding of the risks connected with the technology.

Simply including an ad hominem attack in a reader comment was enough to make study participants think the downside of the reported technology was greater than they’d previously thought.

While it’s hard to quantify the distortional effects of such online nastiness, it’s bound to be quite substantial, particularly — and perhaps ironically — in the area of science news.

So why do people troll in a rude way?

Psychologists say that many of them are psychopaths, sadists and narcissists getting their jollies. It's easy to underestimate how many of these types of sickos are out there: There are millions of sociopaths in the U.S. alone.

But intelligence agencies are also intentionally disrupting political discussion on the web, and ad hominen attacks, name-calling and divide-and-conquer tactics are all well-known, frequently-used disruption techniques.

Now you know why ... flame wars polarize thinking, and stop the ability to focus on the actual topic and facts under discussion.

Indeed, this tactic is so effective that the same wiseguy may play both sides of the fight.

Why trolls are so effective in the debate

Comments can be bad for science. That's why, here at PopularScience.com, we're shutting them off.

It wasn't a decision we made lightly. As the news arm of a 141-year-old science and technology magazine, we are as committed to fostering lively, intellectual debate as we are to spreading the word of science far and wide. The problem is when trolls and spambots overwhelm the former, diminishing our ability to do the latter.

That is not to suggest that we are the only website in the world that attracts vexing commenters. Far from it. Nor is it to suggest that all, or even close to all, of our commenters are shrill, boorish specimens of the lower internet phyla. We have many delightful, thought-provoking commenters.

But even a fractious minority wields enough power to skew a reader's perception of a story, recent research suggests. In one study led by University of Wisconsin-Madison professor Dominique Brossard, 1,183 Americans read a fake blog post on nanotechnology and revealed in survey questions how they felt about the subject (are they wary of the benefits or supportive?). Then, through a randomly assigned condition, they read either epithet- and insult-laden comments ("If you don't see the benefits of using nanotechnology in these kinds of products, you're an idiot" ) or civil comments.

The results, as Brossard and coauthor Dietram A. Scheufele wrote in a New York Times op-ed:

Uncivil comments not only polarized readers, but they often changed a participant's interpretation of the news story itself.

In the civil group, those who initially did or did not support the technology — whom we identified with preliminary survey questions — continued to feel the same way after reading the comments. Those exposed to rude comments, however, ended up with a much more polarized understanding of the risks connected with the technology.

Simply including an ad hominem attack in a reader comment was enough to make study participants think the downside of the reported technology was greater than they'd previously thought.

Another, similarly designed study found that just firmly worded (but not uncivil) disagreements between commenters impacted readers' perception of science.

If you carry out those results to their logical end--commenters shape public opinion; public opinion shapes public policy; public policy shapes how and whether and what research gets funded--you start to see why we feel compelled to hit the "off" switch.

Even a fractious minority wields enough power to skew a reader's perception of a story.

A politically motivated, decades-long war on expertise has eroded the popular consensus on a wide variety of scientifically validated topics. Everything, from evolution to the origins of climate change, is mistakenly up for grabs again. Scientific certainty is just another thing for two people to "debate" on television. And because comments sections tend to be a grotesque reflection of the media culture surrounding them, the cynical work of undermining bedrock scientific doctrine is now being done beneath our own stories, within a website devoted to championing science.

There are plenty of other ways to talk back to us, and to each other: through Twitter, Facebook, Google+, Pinterest, livechats, email, and more. We also plan to open the comments section on select articles that lend themselves to vigorous and intelligent discussion. We hope you'll chime in with your brightest thoughts. Don't do it for us. Do it for science.

Suzanne LaBarre is the online content director of Popular Science. Email suzanne.labarre at popsci dot com.